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Advertisement and Marketing and its significance and ways

By Ashley Joseph Subscribe to RSS | July 18th 2012 | Views:
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Advertising is a process or action taken to create awareness about something in the mind of the people. These actions can be taken to enhance and improve the general knowledge of the people, keep them informed about stuff and to help them in decision making and for the promotional purposes of a product or to persuade people to buy a certain product. There advertising can be for either informational, reminder or promotional purposes. Companies want more and more people to buy their products and to remain loyal to the brand they produce; therefore they spend more and more for advertising purposes making it the most expensive operation for some businesses.

Due to the increasing number of businesses operating and developing, advertising in Dubai is a major sort of activity there. In Dubai, companies actually have advertising and marketing function which like every other function is allocated with resources. These resources and expenses are prominent for the business and therefore are included as a separate head named “advertising expenses” in the financial statements of the company. Due to this prominence, there are advertising and marketing agencies to which the operation of marketing and advertising can be outsourced. There is a whole list available that include almost all the advertising agency names operating in Dubai. The benefit of outsourcing the function to advertising and marketing agency is that these kinds of agencies are employed with expert analysts that are professionally trained and specialized in conducting market analysis and advertising operations. These agencies help in conducting efficient and effective market research which helps in the overall market share and sales growth for the company. It also saves costs of hiring and maintaining a separate department for marketing and advertising since the agencies to which the firm is outsourcing the function have their own staff that they use.

Before actually starting advertising and marketing, a firm has to first analyze what kind of marketing service or medium is best for them and their product. The methods that can be adopted or used include proximity marketing which is a very cheap source of marketing. It is gradually gaining popularity in the marketing field and is considered the best way to get in touch with people. This method works by sending messages or broadcasting of information through wireless channels. These channels can then be used to determine the target destination or device which may be a cell phone, a Bluetooth or wireless internet device, or a GPS device. This method is pretty popular in Dubai and UAE as the use of cell phone and such other devices is pretty common in Dubai and therefore advertising in Dubai can be effectively and efficiently carried out by sending messages to these devices. This service is also being offered by a lot of firms.

Through proximity marketing, it is really easy to make new customers and increase the overall demand of the product. This service can also be used to broadcast other information relating to the development and innovation of the product to the customers and consumers. This method can also be used for the informational and reminder advertisement about different issues.

Ashley Joseph - About Author:
Ashley Joseph is creative writer and media agency representative in Alqudrah Advertising. She is specialist in writing on advertising in Dubai and advertising agency names. She has vast experience of advertising companies in UAE like advertising and marketing agency.

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