Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Advertisement and Marketing and its significance and ways

By Ashley Joseph Subscribe to RSS | July 18th 2012 | Views:

Advertising is a process or action taken to create awareness about something in the mind of the people. These actions can be taken to enhance and improve the general knowledge of the people, keep them informed about stuff and to help them in decision making and for the promotional purposes of a product or to persuade people to buy a certain product. There advertising can be for either informational, reminder or promotional purposes. Companies want more and more people to buy their products and to remain loyal to the brand they produce; therefore they spend more and more for advertising purposes making it the most expensive operation for some businesses.

Due to the increasing number of businesses operating and developing, advertising in Dubai is a major sort of activity there. In Dubai, companies actually have advertising and marketing function which like every other function is allocated with resources. These resources and expenses are prominent for the business and therefore are included as a separate head named “advertising expenses” in the financial statements of the company. Due to this prominence, there are advertising and marketing agencies to which the operation of marketing and advertising can be outsourced. There is a whole list available that include almost all the advertising agency names operating in Dubai. The benefit of outsourcing the function to advertising and marketing agency is that these kinds of agencies are employed with expert analysts that are professionally trained and specialized in conducting market analysis and advertising operations. These agencies help in conducting efficient and effective market research which helps in the overall market share and sales growth for the company. It also saves costs of hiring and maintaining a separate department for marketing and advertising since the agencies to which the firm is outsourcing the function have their own staff that they use.

Before actually starting advertising and marketing, a firm has to first analyze what kind of marketing service or medium is best for them and their product. The methods that can be adopted or used include proximity marketing which is a very cheap source of marketing. It is gradually gaining popularity in the marketing field and is considered the best way to get in touch with people. This method works by sending messages or broadcasting of information through wireless channels. These channels can then be used to determine the target destination or device which may be a cell phone, a Bluetooth or wireless internet device, or a GPS device. This method is pretty popular in Dubai and UAE as the use of cell phone and such other devices is pretty common in Dubai and therefore advertising in Dubai can be effectively and efficiently carried out by sending messages to these devices. This service is also being offered by a lot of firms.

Through proximity marketing, it is really easy to make new customers and increase the overall demand of the product. This service can also be used to broadcast other information relating to the development and innovation of the product to the customers and consumers. This method can also be used for the informational and reminder advertisement about different issues.

Ashley Joseph - About Author:
Ashley Joseph is creative writer and media agency representative in Alqudrah Advertising. She is specialist in writing on advertising in Dubai and advertising agency names. She has vast experience of advertising companies in UAE like advertising and marketing agency.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
Modern equipments in the modern world of advertising and education
Published by Ronny Smith on January 16th 2012 | Advertising
Modern world has made a deep impact on our lives. Education institutes are also could not escape fro...
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...
Advertising using Outdoor advertising banners
Published by Harry Tan on March 12th 2012 | Advertising
Vinyl banners are very popular these days. They have become a staple part of any kind of advertising...
What should you look out for in a good PPC agency?
Published by Wildnet Technologies on December 5th 2011 | Advertising
PPC India – Wildnet technologies is trusted PPC management and advertising Services Company in Ind...
How to bus shelter advertising
Published by Harry Tan on April 11th 2012 | Advertising
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the ...
How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...
Enhance your business with online marketing agency Sydney
Published by Marketingspace on June 14th 2012 | Business
A business may be small or big, but there comes a time when it is required by the business owner’s...
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
Competition for recruitment advertising is fierce
Published by Becky on January 20th 2012 | Advertising
It’s still amazing to think that the Internet has only been with us now for about 20 years. Things...
Advertising agency South Africa—creating paradigm
Published by Alden Jackson on December 21st 2011 | Advertising
The advertising industry is dynamic and extremely spirited, and has earned international respect ove...
Choosing the mobile advertising network that’s right for you
Published by Brian Morris on December 12th 2011 | Advertising
As we move further and further into the 21st century, we find that mobile devices are getting smarte...