Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Advantages of Digital Outdoor Advertising and Marketing

By Harry Tan Subscribe to RSS | December 6th 2011 | Views:
loading
 
  



The advantages of advance technology need no further explanation. It’s quite obvious that high technology gadgets have made our lives easier and the world a lot smaller. But what does this mean to the advertising and marketing especially in the Outdoor Advertising industry?

It’s personal

For one thing, digital marketing will be able to create a more personally relevant advertising experience for your target audience. With digital advertising campaigns, you will be able to provide tailor- made advertisements that will capture the attention of a particular customer and meet his or her needs. Take for example an enhanced digital billboard made in Japan with facial recognition technology which scans the person’s age and gender to provide relevant advertisements. This allows advertisers and marketers improve their ability to effectively attract the attention of their target audiences.

Interactive

Outdoor Digital Media displays are able to catch the audience off guard with their innovative and creative campaign strategies. It also engages the audience effectively by allowing them to interact with the advertisements. Digital advertisements also create opportunities for consumers to personally affect not only the brand message but also the customer experience. Interactive advertisements will be able to increase the time spent with the advertisement which will build a more positive experience that will help persuade the consumer to take action. Advertisements are no longer just something to look at. It’s now something that you can actually communicate with and will be able to provide fun and surprising experiences to remember.

Lifelike

Lexus has recently turned Roosevelt Hotel into a 3D billboard and SMRT Media has recently collaborated with an advertiser to roll out a new digital platform that makes use of augmented reality. With the help of technology, advertisements are no longer limited to flat pieces of paper and bring a whole new meaning to “standing out” in terms of Digital Outdoor Advertising and marketing. Advertisers are now able to blend advertisements to the reality of the consumers which strengthens brand awareness and helps capture the customer’s attention. These lifelike advertisements are a huge advantage in terms of helping differentiate your brand from the rest and will definitely create more buzz word from your customers. Advertisements that literally pop out from walls would definitely be hard to ignore.

It makes one wonder what our future might be with digital advertising. Will hologram advertisements become the next big thing? And what happens when it becomes hard to differentiate between what’s real and what’s not? Whatever the consequences of futuristic advertising may be, I expect that it will be most awesome and entertaining.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check: http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/advantages-of-digital-outdoor-advertising-and-marketing.htm

Related Advertising Articles Subscribe to RSS

The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
 
Tent Rental the perfect solution for outdoor events
Published by Julia Roger on December 13th 2011 | Business
Getting married in the future and considering a marquee hire for your upcoming event? Tent Rental i...
 
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
 
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...