Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Advantages of Digital Outdoor Advertising and Marketing

By Harry Tan Subscribe to RSS | December 6th 2011 | Views:
loading
 
  



The advantages of advance technology need no further explanation. It’s quite obvious that high technology gadgets have made our lives easier and the world a lot smaller. But what does this mean to the advertising and marketing especially in the Outdoor Advertising industry?

It’s personal

For one thing, digital marketing will be able to create a more personally relevant advertising experience for your target audience. With digital advertising campaigns, you will be able to provide tailor- made advertisements that will capture the attention of a particular customer and meet his or her needs. Take for example an enhanced digital billboard made in Japan with facial recognition technology which scans the person’s age and gender to provide relevant advertisements. This allows advertisers and marketers improve their ability to effectively attract the attention of their target audiences.

Interactive

Outdoor Digital Media displays are able to catch the audience off guard with their innovative and creative campaign strategies. It also engages the audience effectively by allowing them to interact with the advertisements. Digital advertisements also create opportunities for consumers to personally affect not only the brand message but also the customer experience. Interactive advertisements will be able to increase the time spent with the advertisement which will build a more positive experience that will help persuade the consumer to take action. Advertisements are no longer just something to look at. It’s now something that you can actually communicate with and will be able to provide fun and surprising experiences to remember.

Lifelike

Lexus has recently turned Roosevelt Hotel into a 3D billboard and SMRT Media has recently collaborated with an advertiser to roll out a new digital platform that makes use of augmented reality. With the help of technology, advertisements are no longer limited to flat pieces of paper and bring a whole new meaning to “standing out” in terms of Digital Outdoor Advertising and marketing. Advertisers are now able to blend advertisements to the reality of the consumers which strengthens brand awareness and helps capture the customer’s attention. These lifelike advertisements are a huge advantage in terms of helping differentiate your brand from the rest and will definitely create more buzz word from your customers. Advertisements that literally pop out from walls would definitely be hard to ignore.

It makes one wonder what our future might be with digital advertising. Will hologram advertisements become the next big thing? And what happens when it becomes hard to differentiate between what’s real and what’s not? Whatever the consequences of futuristic advertising may be, I expect that it will be most awesome and entertaining.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check: http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/advantages-of-digital-outdoor-advertising-and-marketing.htm

Related Advertising Articles Subscribe to RSS

Choosing the best advertising agency for your campaign
Published by Harry Tan on March 16th 2012 | Advertising
Many outdoor advertising methods are cropping up with time. Many business owners are trying to look ...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
 
How to get the best results from the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
It doesn’t matter if you work with a full-service advertising agency or have an in-house marketing...
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
Importance of advertising equipments in the advertising event
Published by Stephen Mayfield on May 22nd 2012 | Advertising
there are different kinds of advertising equipments which are very helpful for you to have an effect...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
All Something about outdoor lanterns
Published by Chris Adam on March 5th 2012 | Advertising
It is a common known fact that having curb appeal in your home increases the face value and so much ...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...