Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Advantages and Disadvantages of Outdoor Digital Advertising

By Harry Tan Subscribe to RSS | December 29th 2011 | Views:
loading
 
  



Life is constantly changing. We discover and learn new things which help improve our lives. Cultures develop as people grow old and hopefully wiser. But what happens to the things that we had ever since the beginning? Do they too change or do they stay stuck in the past? Outdoor advertising is as old as advertising itself. And now it is witnessing how people are changing the way they consume and the different developments in our technologies. This particular change may pose both as a threat and as an opportunity for innovation. Fortunately, out of home advertising has embraced these changes and has adapted to them quite well. Outdoor digital media tools are now being used to create modern platforms that will be able to engage and interact with the audience effectively. And this merging of Digital Media and outdoor advertising has given birth to outdoor digital advertising which is turning the old and traditional form of advertising into a new media with a surprisingly great potential for growth and further development as Nido Quebein once said: “Change brings opportunity.” But what exactly drives the success of outdoor digital advertising?

It’s higher return on investment (ROI). Initial results from installed digital media by Out of Home Media Owners showed a 6 – 10x increase in revenues. This is because LCD and LED digital displays allow for higher quality, faster time to market, and better customer targeting. And they also promise to significantly cut the costs of advertising despite using digital tools. For a higher initial capital investment, outdoor digital media tools will be able to cut industry operating expenses by allowing outdoor advertising agencies to update displays at the click of a button.

Aside from higher ROI and lower costs, there are still the benefits that traditional out of home advertising brings such as a wide range of audience, repetitive advertising, ability to reach markets that other forms of advertising will not be able to reach, and of course the ability to make use of a wide variety of platforms. The high amount of commuters daily contributes to the success of an outdoor advertisement and with repetitive advertising, the ad recall of the consumers will increase.

But there is one thing that remains as a challenge for the industry of outdoor digital advertising, especially for Digital Billboards, and that is the regulation of banning billboards altogether. Billboards have been the subject of controversy – digital or not. It poses as a huge threat to the safety of the community. Its flashy effects and provocative images serve as a distraction for drivers which may cause some crashes and deaths. And during hurricanes, billboards turn into dangerous killer debris. Aside from this, out of home advertising is highly correlated and sensitive with the economic downturns. One solution for this is for advertisers and advertising agencies to turn to other mediums of outdoor advertising such as Taxi Advertising, bus advertising, and Train Advertising which is safer but still cheap and effective.

Harry Tan - About Author:
SMRT Media is one of the leading Advertising Companies based in Singapore that offers Effective Advertising Campaigns such as Taxi Advertising.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/advantages-and-disadvantages-of-outdoor-digital-advertising.htm

Related Advertising Articles Subscribe to RSS

The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
 
The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Competition for recruitment advertising is fierce
Published by Becky on January 20th 2012 | Advertising
It’s still amazing to think that the Internet has only been with us now for about 20 years. Things...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
Why rattan furniture are suspicious top for outdoor purpose
Published by Addamsmith on April 24th 2012 | Business
Rattan furniture is considered best from several points of view for outdoor purpose, about which we ...
 
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
 
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
 
Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
 
Modern equipments in the modern world of advertising and education
Published by Ronny Smith on January 16th 2012 | Advertising
Modern world has made a deep impact on our lives. Education institutes are also could not escape fro...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
The Local Answer - Our advertising works, we know because our customers tell us!
Published by Jack Cooper on November 30th 2011 | Advertising
The Local Answer is a printed publication distributed monthly to over 52,00 homes in the North East ...
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...