Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

5 Tricks to a Winning Direct Mail Promotion

By Robert Johnston Subscribe to RSS | March 14th 2012 | Views:
loading
 
  



Every business owner wants their business to come big and successful. However, achieving success and influence is not always easy considering that the market gets crowded each day. Luckily, you don’t have to be at the top just to be successful and gain more sales and profits. You only have to be innovative in order to gain competitive advantage over other businesses. Oftentimes, it takes only a simple marketing strategy to put your business in front of people. You don’t have to spend thousands of dollars just to gain good return on investment. The trick is finding the right material that will make your target audience want to take action right away.

If you want a simple and effective marketing strategy, one good material worth investing in is direct mail. This may be an old school strategy that it proves to be effective in terms of communicating with people on a personal note. With the assistance of a commercial printing company, creating the perfect direct mail for your campaign will be a walk in the park. The following are important pointers you need to follow as you create your direct mail pieces:

1: Promote the benefits. To make your material special and keep-worthy, put the benefits you provide on it. Instead of just blabbering about the features of the products or services you offer, focus more on the benefits. If you provide special offers, be sure to highlight it. This will surely make your material attention-grabbing.

2: Carefully target the right audience. Targeting everybody is not a good strategy. You will get better results if you choose carefully the people who will likely patronize your offers. You can make a list of the people who has the interest and capability to buy your offers. Make the list specific so you can effectively gain more results.

3: Make your message personal. Your direct mail materials should be more than a marketing material. It should convey a personal and thoughtful message that will make your customers feel comfortable with you. Use colorful graphics to support your message. Make sure you create a design that best reflects your business image and brand. It’s best if you create a material that looks less like an advertising piece. The more it looks like a letter from a friend the more it will be picked up and read.

4: Create a sense of urgency. Make it look like your offer or message is urgent. Put a deadline on your offers to generate immediate response. This will allow you to get quicker action, resulting in higher rate of response.

5: Mail consistently. Direct mail is not a one time affair. People have to at lease see your message seven times before they will make a response. This makes it important to send your direct mail pieces regularly to your customers and prospects. For instance, if you decide to do a postcard campaign, be sure to send your card every month or quarter. The more people see of you the more they will remember you.

If you are persistent with your direct mail campaign, you will easily see good results. Be sure to get your materials well printed through commercial printing. This way you are sure to give an incredible marketing campaign to your customers. Invest well and you will be amazed with the outcome you will get.

Robert Johnston - About Author:
Visit these sites for more information
commercial printing company
commercial printing

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/5-tricks-to-a-winning-direct-mail-promotion.htm

Related Advertising Articles Subscribe to RSS

Color your commercial world with New Ideas
Published by Robert Samuels on February 22nd 2012 | Business
In order to go for better quality color printing, online is the best option. There you come across a...
 
Tits and Bits of brochure printing
Published by Robert Samuels on January 2nd 2012 | Business
There are many steps to brochure printing. At first you should consider whether you have proper amou...
 
India Property – Tips on low cost techniques for maintaining your commercial property
Published by John Smith on March 7th 2012 | Business
As your India property ages, it will definitely cost you more to maintain the building particularly ...
 
Make your organization marketing creative throughout calgary printing service!
Published by Ema Sis on May 26th 2012 | Advertising
Any other mandatory thing that is certainly a lot more than anything a necessity on the businessmen ...
 
Online printing service–Choose the best qualities online printing service provider
Published by Excell Print on January 25th 2012 | Advertising
A good printing company can play a major role in the success of any business house so selection of t...
 
Right personality and style must be incorporated in poster printing
Published by Griff_anjaneth on January 26th 2012 | Advertising
Poster printing is all about style and personality. When most of you want to differentiate your busi...
 
Color printing for business needs
Published by Glyn Jones on August 9th 2012 | Business
Full color printing services are increasingly preferred the black and white cards for the simple rea...
 
Trust PrintNinja for the best booklet printing
Published by AngeloEverton on March 3rd 2012 | Advertising
There are some printing companies that work round the clock and can deliver printed stuff overnight....
 
Wrap them right- Envelope printing
Published by Raymond H. Barr on July 20th 2012 | Advertising
You can say everything, but how you say it, how you cover it around make any difference a whole lot ...
 
Offering the best and the cheapest printing facilities in Montreal Canada
Published by Coloprilreview on November 25th 2011 | Business
Imprimerie Montreal is one of the best printing and designing companies in Canada. imprimerie...
 
Midland Cleaning Services is one commercial cleaning service that will produce sparkling results
Published by Mary Porter on June 16th 2012 | Business
---Are you unsatisfied with the commercial cleaning service that’s presently provided by your cont...
 
Incredible returns on investment in commercial property in Mohali
Published by Deepti on March 23rd 2012 | Business
Undoubtedly real estate Mohali has witnessed tremendous growth and development in the last few yea...
 
Things that you must know about your chosen printer in letterhead printing
Published by Griff_anjaneth on February 13th 2012 | Advertising
Business letterheads goes way back before business establishments even knew what the World Wide Web ...
 
For the best quality catalog printing in an eco-friendly manner - a green Toronto printing service
Published by Julia Bennet on January 10th 2012 | Advertising
Green printers are the printers of now and the future. In fact, those printers that want to stay in ...
 
Large format printing and banner printing
Published by Mary Porter on July 4th 2012 | Business
If you are looking for large format printing you want be sure that you are getting the best possible...
 
Online catalog printing and printing booklets – always a great idea
Published by Adair Sawyer on December 30th 2011 | Advertising
Even though there are so many forms of online marketing available, some businesses still prefer mark...
 
Advantages of online printing
Published by Ireenekyoko on January 24th 2012 | Advertising
Online printing service has come a long way over the past few years or decades....
 
Have a thorough knowledge on the color printing technology
Published by Robert Samuels on December 15th 2011 | Business
Read this article to know how the science and technology has managed to provide us the opportunity t...
 
Polystyrene is an excellent insulator for residential and commercial buildings
Published by 43234 on December 6th 2011 | Advertising
Heard of home insulation? What is it? Let me tell you something in detail about this wonderful conce...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...