Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

5 Point Creative Business Growth Check

By Annemiles Subscribe to RSS | January 4th 2012 | Views:
loading
 
  



Coming out this side of the GFC and beyond the mindset of simply surviving, what’s next to grow your creative business?

There are so many factors affecting the advertising and other creative industries at the moment, but if pushed to name just five right now I’ll highlight those that I believe will grow the business in the most sustainable way in the fastest possible time. That’s not the same as simply growing the business in the fastest possible way, nor making the biggest profit in the short term either.

1. Get a niche

There’s so much to this, but firstly it’s about having differentiation from your competitors. It’s about serving a part of the business that’s got a specific need that you can serve in a particular way that’s unique to you. If you take out your corporate personality or the people from your business right now, what’s left? Is there anything unique about you? If not, then become differentiated in who you are and what you do for your clients.

2. It’s about them, not you

A lot of agency’s are great at working out what consumer’s want and delivering that for their clients, but when it comes down to the agency’s service they continue to think that it’s all about what they want to do and not about what the clients get. What’s the point of doing what you always have done when it’s no longer marketable? This is the central discovery that will then drive what your niche is and how your process supports it.

3. Add 5% more value

Now the cynics will be thinking ‘Yeah, who’s going to pay for that?’ and that’s fair enough for those that have been screwed on price lately. I’m not at all about giving away more than is necessary but there are ways to add value to clients that don’t cost you much at all and the gain is greater than the costs. By adding more value to what you do, what you can charge for it can be at least protected. In some cases the charge can be elevated because it’s of even more value and justifiable to your client (win/win). Understanding what your client really wants will help you drive the best possible value that’s meaningful.

4. Have a high performing team

It’s interesting that agencies often expect their clients to trust them and to invest in something intangible (like ideas) and can be quite judgmental about clients that don’t buy their ideas easily; yet at the same time when it comes to investing in the intangible by supporting their teams with training and improving their skills to serve the process, there’s a lack of bravery and likewise forethought. Like elite athletes that are all pretty much performing at the same level it’s what’s in their mind that tips the balance and provides the successes. Clients are leaps and bounds ahead of agencies in terms of training, self development and team performance skills these days so having your teams playing at their peak will improve your ROI in many ways.

5. Do the ‘drop dead’ test

I know that sounds gruesome, but if any one of your team dropped dead right now would your process sustain it? Would the client even be aware of the problem? Would the creative product be affected as a result? The answer should be that there is no change and that the idea and the process lives on, regardless. This also gives you a tangible value as a company that lives beyond the people, ensures the best possible productivity, keeps your current clients happy, sustains your profit and allows you to handle growth.

Annemiles - About Author:
Welcome to Anne Miles, helps creative businesses with their sales strategies, processes and understanding of people as the foundations of successful sales, all with sensitivity to your unique needs around the creative product.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/5-point-creative-business-growth-check.htm

Related Advertising Articles Subscribe to RSS

Contractor accountants: the core need of small businesses
Published by Crowin Smith on March 19th 2012 | Business
All the business entities in the world economy are connected by the intricate system of the stock ex...
 
Various pricing strategies adopted by companies to improve sales
Published by Annphilip on March 8th 2012 | Business
Pricing strategy depends on both the external factors and the internal factors of an organization. S...
 
How Kimberly-Clark supplied the needs of businesses for 140 years.
Published by Maryparker on February 18th 2012 | Business
No matter what product or service it is that you are taking advantage of, it helps to patronize a br...
 
Mail forwarding services help international businesses
Published by MailNetwork on April 27th 2012 | Business
If you’re a business based outside the U.S, but have business interests or clients within the coun...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
What incentives do governments provide businesses for becoming greener?
Published by Sean Burke on May 4th 2012 | Business

Going green is becoming increasingly important for businesses in many industries....
 
Wheels and automotive service provide technical tire service & sales
Published by Winnipegtires on December 23rd 2011 | Advertising

The nation's present economical position calls for rigid expenditure. You need to consider the t...
 
Use of custom, blank and circular labels in modern day businesses
Published by Andy on December 27th 2011 | Advertising
Labels are an important tool of maximizing sales and profitability of a particular product. Almost a...
 
The survey software is a powerful tool to help businesses understand more their clients in a cost effective way
Published by Jack on May 24th 2012 | Business
Online surveys have become the quintessential tools for businesses. Quantitative and qualitative ana...
 
Short sales promise a number of benefits to the buyers
Published by Myles Yonel on January 24th 2012 | Advertising
The short sales sometime leave the sellers owning money to the lender, but at the same time they ren...
 
Document Scanning Services is integral to modern businesses.
Published by James Blee on June 16th 2012 | Business
It is hard to imagine now, but it is not so long ago that all the information in the world was kept ...
 
Virtual PBX System a new revolution for businesses
Published by Samantha Kirk on February 24th 2012 | Business
The features in this system are their biggest advantages. This is the best for any business that is ...
 
Why Ecommerce Application Development for businesses?
Published by Elan Technologies on January 12th 2012 | Business
A statistical study conducted says that, today more than 70% of Americans shop online. Ecommerce has...
 
Conveyors are integral for so many different types of businesses
Published by Mary Porter on June 17th 2012 | Business
Conveyors have many uses, from airports to supermarkets and factories. They often provide a very int...
 
Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
 
E-Procurement Software is secure software for businesses
Published by Nairapost on December 16th 2011 | Business
Today, several large businesses have begun to develop eProcurement Software schemes, merely like bus...
 
Contract loan processing is the solution that many businesses seek
Published by Amitaabh Saboo on December 1st 2011 | Business
There are different ways through which a business can process a loan, but the best and most popular ...
 
POS management system – helping businesses as well as its customers
Published by Diego Hall on December 2nd 2011 | Business
POS management system is a technology that helps not only businesses but its clients or customers as...
 
Outsourcing Bookkeeping Services: Profitable for Small businesses over an extended duration
Published by Amitaabh Saboo on January 6th 2012 | Business
Regardless of the company's size, bookkeeping is a vital characteristic of all businesses. It provid...
 
Improve your sales statistics with Salesforce CRM Implementation Barbados
Published by Jamessms on April 18th 2012 | Business
Salesforce CRM implementation can bring a wonderful change in the customer support and services of t...