5 Direct Mail Tips to Put your Campaign on the Right Track
No other marketing media will allow you to target customers in the same way as direct mail. Because it has been around for sometime now, it is proven to be effective in terms of gaining good response rate. It is tangible and handy giving people the option to read it anytime and anywhere they want. Likewise, its measurability allows business owners to know how their campaign is doing so the necessary changes or improvements can be done.
If you want to start your own direct mail campaign, start by looking at the letters and mails you receive in your mail box. What makes them noticeable? What made you look at them? The answers to these questions will help you come up with a good strategy that will make your direct mail pieces as incredible as possible. There are printing companies that can help you produce your materials, but remember to find the perfect printer best suited for the job.
To further help you get on the right track, here are direct mail tips worth knowing:
Start with your target market. Every campaign should start with knowing who the target audience is. This requires understanding their needs and wants. It also entails careful analysis of the demographic (age, gender, location, income, etc.) and psychographic (lifestyle, values, attributes, etc.) of the customers. You have to know all important information about your target audience so you can effectively develop materials that will compel them to take action right away.
Make sure the important elements are present in all your direct mail pieces. These include the offer and the call to action. If there is one thing that will encourage people to respond to your campaign at once that will be a strong and irresistible offer. It can be reduced price or a guarantee of high quality product or service. Of course, to generate immediate response, the call to action should be strong. If you can include deadlines on your offer the better. This will surely generate immediate response. It’s also important to provide your customers several ways to contact you so they can easily and effectively get in touch with you.
Design to impress. Produce eye-popping and interesting materials that will capture your customer’s attention. It will be best if you create a consistent design on all your materials so you can convey a credible image. Carefully plan the designs of your materials so you make them as impressive as possible.
Test your materials. Before launching a massive campaign, take time to test your direct mail materials first. This is to help you determine whether your materials will gain good response or not. Once you have determined that the result is good, that’s the only time you can launch a massive campaign. If there are changes or improvements that need to be done, do them at once.
Don’t forget to follow up. Customers often need a little nudge before they will respond to a campaign. Why don’t you call them or send a note so you can convince them to make an action right away?
Printing direct mail materials should not be a difficult task if you have a good strategy. Be sure to follow the pointers above so you can produce impressive and high quality direct mail pieces that will lead you to great return on sales and profits.
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