Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

5 Direct Mail Tips to Put your Campaign on the Right Track

By Robert Johnston Subscribe to RSS | April 22nd 2012 | Views:
loading
 
  



No other marketing media will allow you to target customers in the same way as direct mail. Because it has been around for sometime now, it is proven to be effective in terms of gaining good response rate. It is tangible and handy giving people the option to read it anytime and anywhere they want. Likewise, its measurability allows business owners to know how their campaign is doing so the necessary changes or improvements can be done.

If you want to start your own direct mail campaign, start by looking at the letters and mails you receive in your mail box. What makes them noticeable? What made you look at them? The answers to these questions will help you come up with a good strategy that will make your direct mail pieces as incredible as possible. There are printing companies that can help you produce your materials, but remember to find the perfect printer best suited for the job.

To further help you get on the right track, here are direct mail tips worth knowing:

 Start with your target market. Every campaign should start with knowing who the target audience is. This requires understanding their needs and wants. It also entails careful analysis of the demographic (age, gender, location, income, etc.) and psychographic (lifestyle, values, attributes, etc.) of the customers. You have to know all important information about your target audience so you can effectively develop materials that will compel them to take action right away.

 Make sure the important elements are present in all your direct mail pieces. These include the offer and the call to action. If there is one thing that will encourage people to respond to your campaign at once that will be a strong and irresistible offer. It can be reduced price or a guarantee of high quality product or service. Of course, to generate immediate response, the call to action should be strong. If you can include deadlines on your offer the better. This will surely generate immediate response. It’s also important to provide your customers several ways to contact you so they can easily and effectively get in touch with you.

 Design to impress. Produce eye-popping and interesting materials that will capture your customer’s attention. It will be best if you create a consistent design on all your materials so you can convey a credible image. Carefully plan the designs of your materials so you make them as impressive as possible.

 Test your materials. Before launching a massive campaign, take time to test your direct mail materials first. This is to help you determine whether your materials will gain good response or not. Once you have determined that the result is good, that’s the only time you can launch a massive campaign. If there are changes or improvements that need to be done, do them at once.

 Don’t forget to follow up. Customers often need a little nudge before they will respond to a campaign. Why don’t you call them or send a note so you can convince them to make an action right away?

Printing direct mail materials should not be a difficult task if you have a good strategy. Be sure to follow the pointers above so you can produce impressive and high quality direct mail pieces that will lead you to great return on sales and profits.

Robert Johnston - About Author:
Visit these sites for more information printing and printing companies

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/5-direct-mail-tips-to-put-your-campaign-on-the-right-track.htm

Related Advertising Articles Subscribe to RSS

Benefits of mail franking for small and large companies
Published by Mr Des on June 22nd 2012 | Business
Franking is very good in technical terms. It can be used to manage the mails. And it can save time a...
 
A1 Acetate is just one of the printing services that Ezeeplan can offer
Published by James Blee on June 17th 2012 | Business
Our most popular service is to translate content from smaller scales to A1 acetate or paper sizes. H...
 
How to find the perfect printing service for prospering your business
Published by Robert Samuels on December 15th 2011 | Business
Read this article to know about the necessity of the printing service providers for making your busi...
 
Best companies for reallocation services by movers and packers Noida
Published by Kumari Ankita on July 21st 2012 | Business
Moving from one place to another brings new excitements and hope but along with it, it also brings h...
 
Plant hire companies in New Malden and Epsom
Published by Glyn Jones............ on April 18th 2012 | Business
For any construction company a lot of money is spent on hiring of plants. So it becomes very importa...
 
Hire professional moving companies to make the process smooth
Published by Ankita Gupta on February 8th 2012 | Business
Packing and moving have become regular part of our life. Bygone are the days when we are struck to t...
 
Dye sublimation drive Fabric printing
Published by Eoin Morgan on April 17th 2012 | Advertising
Chiefly the dye-sub skill is used behind the art of fabric printing. Those who are fascinated to fab...
 
Moving companies not just for commercial but for residential reallocation
Published by Purushottam Chandra on January 10th 2012 | Business
Moving and packing has become regular core of our life. We are constantly moving from one city to an...
 
The services provided by Steel Fabrication companies
Published by James Blee on July 16th 2012 | Business
Steel fabrication companies will provide a wide range of services to many different industries that ...
 
Easy moving with removal companies
Published by Glyn Jones Is A Renowned SEO Expert Working For Removal Companies Surrey. They Offer Quick And Safe Packaging Surrey Services And on May 12th 2012 | Business
Moving to a new place can be a quite trouble some job. There is need to hire the reputed moving comp...
 
Why do people need shredding companies?
Published by Mary Porter on June 17th 2012 | Business
There are many mediocre shredding companies so make sure you choose one which has a reputation for o...
 
The benefits of printing online
Published by Khatrin on January 24th 2012 | Advertising
Online printing services had become the trend in these days fast paced printing technology....
 
Business printing made easier allover in America
Published by Warner on April 2nd 2012 | Advertising
Just open a wholesale account with Americas Printhouse and put you order either online or over phone...
 
Advantage of wholesale printing services
Published by Louis Philips on January 13th 2012 | Advertising
Only a small time ago, wholesale printing was reasonably typical for a quote to be prepared and sent...
 
Get premium commercial and residential window cleaning services from credible companies
Published by Mithun on April 12th 2012 | Business
You can find professional cleaning services that are designed to keep your home clean and dirt free....
 
Tits and Bits of brochure printing
Published by Robert Samuels on January 2nd 2012 | Business
There are many steps to brochure printing. At first you should consider whether you have proper amou...
 
Gas boiler repair companies, London
Published by Kewinzork on January 11th 2012 | Business
When someone starts living in a house then he/she is very excited and wants to make sure that everyt...
 
GH Armor Systems is one of the fastest growing body armor companies, for several reasons!
Published by Thomasgalvin on January 23rd 2012 | Business
There are many companies that handle police supplies and equipment but only a select network of them...
 
The a List of staffing services: IT staffing companies
Published by Webmaster on February 5th 2012 | Business
From a relatively new phenomenon outsourcing now has established itself in mainstream fields of indu...
 
Right personality and style must be incorporated in poster printing
Published by Griff_anjaneth on January 26th 2012 | Advertising
Poster printing is all about style and personality. When most of you want to differentiate your busi...