Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

5 Consumer Trends Affecting Marketing and Advertising

By Harry Tan Subscribe to RSS | November 28th 2011 | Views:
loading
 
  



Times have changed. It’s uncommon for children to play outside anymore, with their Xboxes and Angry Bird on their iPads. Advertising and Marketing has also gone a long way from boring black-and-white billboards. Now you have digital billboards, train advertisements, holograms and motion-sensor ads to help capture your audience. But it’s not only technology that has changed, the consumers have too.

1. Social media

According to statistics, 90 percent of consumers trust recommendations from people they know and 70 percent trust other consumers’ opinions posted online. People are more likely to listen to what their friends and families think rather than corporate marketing messages. This is also the reason why advertising and marketing in social media platforms have risen lately. Social media allows businesses to connect better with their consumers and to promote their products in a more personal way. It’s also a great way to gather consumer feedback to help you promote or improve.

2. Consumer-centric culture

Industries are becoming more and more client or consumer-focused. Consumers now have more control as businesses begin to prioritize their consumers’ needs and preferences when it comes to their product. From products, services to even advertisements – it’s all about what the consumers want and think. This stands a reason why businesses involved themselves into trends of Out of Home Advertising because it captures audiences in a more consumer-centric way. It’s better since business will be able to better meet the demands of the consumer in a cost-effective way. This lessens the mistake of creating ineffective advertisements.

3. Social conscience

People are now beginning to take notice of their environmental and social responsibilities. More and more people are looking for what’s better for the environment, what’s helpful to others besides themselves, and also what’s eco-friendly. Consumers are now looking for products that will help them and at the same time make the world better. It’s important for brands to meet these consumers’ demands by incorporating more social responsibility. Campaigns that meet the consumers’ personal and social concerns are more effective.

4. Inquisitive shopping

Consumers are also more into shopping wisely. They want to make sure the product is what they really want and need by conducting a thorough research about the product and getting as much information about it before they make their purchase. Personally, I do this all the time whether I’m buying make-up or gadgets. I make sure I’m getting the best in the market by reading reviews, special features and comparing it with other brands. It’s important for marketers and advertisers to also use this opportunity in promoting their products.

5. Thirst for fun

The best way to market and advertise to your consumers nowadays would be to incorporate as much fun as there is. Consumers want to be assured that they will have a great experience with your product. It’s important to engage your consumers as much as possible especially when it comes to your advertising campaigns. A sure fire way of injecting fun is to have your advertisements ‘talk’ to your consumers by means of interactivity, for example, Near Field Communication (NFC), QR codes, Augmented Reality (AR), 3D and 4D content etc.

With the ever-changing consumer culture, it’s time for marketers to build new strategies too. Reliable and Innovative outdoor media owners will be able to provide you with the solutions you need to cope with changing times.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check: http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/5-consumer-trends-affecting-marketing-and-advertising.htm

Related Advertising Articles Subscribe to RSS

Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
Why rattan furniture are suspicious top for outdoor purpose
Published by Addamsmith on April 24th 2012 | Business
Rattan furniture is considered best from several points of view for outdoor purpose, about which we ...
 
How to bus shelter advertising
Published by Harry Tan on April 11th 2012 | Advertising
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the ...
 
Ideas for Planning an outdoor kitchens
Published by Mark Taylor on August 21st 2012 | Business
These zone points when framed out exactly can make a great outdoor kitchen. All that is needed is pr...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
Choosing the best advertising agency for your campaign
Published by Harry Tan on March 16th 2012 | Advertising
Many outdoor advertising methods are cropping up with time. Many business owners are trying to look ...
 
Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
LCD enclosure, the best protection for outdoor digital signage
Published by Mathu Heden on December 12th 2011 | Advertising
First we have to discuss on the topic what LCD enclosure is then we will discuss on another topic. A...
 
Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
 
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
 
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
Advertising using Outdoor advertising banners
Published by Harry Tan on March 12th 2012 | Advertising
Vinyl banners are very popular these days. They have become a staple part of any kind of advertising...