Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

5 Advantages of out of Home Advertising

By Harry Tan Subscribe to RSS | February 14th 2012 | Views:
loading
 
  



Advertisements are everywhere around us. Consumers are being constantly bombarded with advertising messages and billboards keep popping up on highways. But with all the advertising campaigns out there, how will a business know if they are getting their benefits from their investments on advertising? Out of home advertising is the oldest medium of advertising but it still continues to grow and develop today. Business owners, advertisers, marketers and Advertising Agency can be reassured when they advertise through this medium simply because of the following:

1. Availability

Out of home advertising, specifically, Billboards Advertising is available for consumers to see 24 hours a day, 7 times a week. Advertisements will be available for a consistent period of time. Whether its night or day, rain or shine, advertisements will be there to communicate the brand message across. Unlike TV, radio or print advertisements, when a consumer comes back, the advertisement will still be there. The consistent availability of the advertisement will also contribute to its repetitive advertising which will improve the ad recall rate among consumers. The consumer will also be constantly reminds about the brand.

2. Effectiveness

Out of Advertising and Marketing can reach the potential consumers in a cost efficient way that it will make a better investment for advertisers and marketers. It provides a richer brand impact on the target consumer. And when included in the media mix, it will further improve the effectiveness of other advertising media. People spend most of their waking hours outside their homes that’s why advertising outdoors has been proven to be a very effective approach.

3. Flexibility

Advertisements can also be placed anywhere as long as it reaches the target consumer. It’s not limited to inside the consumer’s home and can be placed near the point of purchase. And this will give the advertisement a greater call to action. Location is very important to out of home advertising. It is important for advertisements to be at the right place and at the right time. The flexible nature of outdoor advertising also provides the audiences and engaging brand experience.

4. Target

Out of home advertising can also target effectively when it is placed at the right location. Placing it at a high traffic area or where the target consumer is will allow the advertisement to communicate the message to the right people. Most of the audience outdoors are bored waiting or stuck in traffic and will usually look for something to occupy or pass their time. That is why this is a great opportunity to take advantage of that idle moment to entertain and promote the brand. Outdoor advertising provides an opportunity for advertisers and marketers to catch the attention of consumers who are on the move.

5. Technology

Technology such as digital media or outdoor Digital Media can also be incorporated with out of home advertising. Outdoor digital advertising are able to make use of the latest technology available to create an incredibly eye catching advertisement. This will also make advertisements more interactive and engaging for the consumers. With the aid of technology, advertisers will be able to come up with new tools and strategies to reach the consumer better and communicate the brand message more effectively.

Harry Tan - About Author:
SMRTMedia, a Singapore-Based Company, one of the Best Advertising Agenciesthat offers Successful Advertising Campaignssuch as Billboard Outdoor Advertisingand Subway Advertising.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/5-advantages-of-out-of-home-advertising.htm

Related Advertising Articles Subscribe to RSS

Modern equipments in the modern world of advertising and education
Published by Ronny Smith on January 16th 2012 | Advertising
Modern world has made a deep impact on our lives. Education institutes are also could not escape fro...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
 
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
 
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Choosing the best advertising agency for your campaign
Published by Harry Tan on March 16th 2012 | Advertising
Many outdoor advertising methods are cropping up with time. Many business owners are trying to look ...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
 
How to create designed outside marketing campaigns
Published by Harry Tan on May 25th 2012 | Advertising
Consumers are constantly flooded with advertising that they tend to beat out most of them. This mean...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Countries Enact Protocols Governing the on sale Advertising campaigns related with Their own Remedies
Published by Adolph Berk on July 11th 2012 | Business
Getting larger expense is considerable downside looking at The country's healthcare industry....
 
Digital agencies Dublin design creative campaigns for effective promotion
Published by Charlesedgar on December 20th 2011 | Advertising
Digital agencies Dublin offers highly innovative services which ensure most effective and creative d...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...