Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

4 Tips for Outdoor Digital Advertising

By Harry Tan Subscribe to RSS | December 29th 2011 | Views:
loading
 
  



Touch screens, Near Field Communication (NFC), Augmented Reality, WiFi, motion-sensors, and facial recognition – just a few things that the development of technology has provided us. Humans, since the beginning, have been constantly developing tools and technologies in order to make our lives easier. And to think it all started with our capability to make a simple hand-axe tool made of stone. According to one study, by the year 2015, more people will access the Internet by phone than from a desktop. By this holiday season, smart phone penetration will be at 50% and a year from now, it’s going to be 90 percent. Soon, all we’ll need is our phone to pay our bills, start our car, go shopping, and even verify our identity. Technology is quickly shaping human behavior and this is not ignored by brand advertisers and marketers. When the consumer’s behavior patterns change rapidly, it means that there is a massive media opportunity available. So it only makes sense for marketers and Out of Home Media Owners to take advantage of the new digital media tools available for advertising. So for those interested in outdoor digital advertising, here are a few rules to live by.

1. Understand the networks

It is best for advertisers and marketers to enlist the help of Advertising Agencies for their Outdoor Digital Advertising needs especially when it comes to looking for the perfect outdoor digital media. Agencies would have the knowledge and the connections to help you find and choose the digital media that will suit your campaign. Their connections and relationships with media owners would also be an advantage since they can offer discounts and promos to lessen the cost of buying digital media.

2. Learn the language

Advertisers would need to measure multiple factors, such as how many people are passing by, who’s looking at the site, the geographical location, the way the panels are set up, individual reaction and so on in order to calculate accurately their ROI. It is important for advertisers and their Advertising Agency to understand the metrics of this new media in order to make sure that their advertising efforts will be worth it.

3. Create value-driven content

Marketers need to respect the consumer’s environment and add value to their day. There are two ways to make use of outdoor digital advertising. The Outdoor Digital Media can deliver relevant content such as news, sports and weather along with ambient advertising. Or the advertisement themselves can become the content. But either way, the goal of advertising remains the same: to give the consumer something compelling.

4. Integrate across all media

As with any new medium or technology, integrating outdoor digital advertising into broader marketing campaign is a must because it will provide better results and prove to be an Effective Advertising. The goal is to create an interactive experience that takes advantage of the link between other media and outdoor digital advertising by making use of new technologies.

With dozens of marketers and advertisers competing and fighting for the consumers’ attention, it is definitely helpful to not only create unique advertisements but to also choose the right platforms and mediums for advertising.

Harry Tan - About Author:
SMRT Media is one of the leading Advertising Companies based in Singapore that offers Effective Advertising Campaigns such as Taxi Advertising.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/4-tips-for-outdoor-digital-advertising.htm

Related Advertising Articles Subscribe to RSS

How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
How to get the best results from the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
It doesn’t matter if you work with a full-service advertising agency or have an in-house marketing...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
LCD enclosure, the best protection for outdoor digital signage
Published by Mathu Heden on December 12th 2011 | Advertising
First we have to discuss on the topic what LCD enclosure is then we will discuss on another topic. A...
 
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
 
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
Ideas for Planning an outdoor kitchens
Published by Mark Taylor on August 21st 2012 | Business
These zone points when framed out exactly can make a great outdoor kitchen. All that is needed is pr...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...