Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

4 Tips for Outdoor Digital Advertising

By Harry Tan Subscribe to RSS | December 29th 2011 | Views:
loading
 
  



Touch screens, Near Field Communication (NFC), Augmented Reality, WiFi, motion-sensors, and facial recognition – just a few things that the development of technology has provided us. Humans, since the beginning, have been constantly developing tools and technologies in order to make our lives easier. And to think it all started with our capability to make a simple hand-axe tool made of stone. According to one study, by the year 2015, more people will access the Internet by phone than from a desktop. By this holiday season, smart phone penetration will be at 50% and a year from now, it’s going to be 90 percent. Soon, all we’ll need is our phone to pay our bills, start our car, go shopping, and even verify our identity. Technology is quickly shaping human behavior and this is not ignored by brand advertisers and marketers. When the consumer’s behavior patterns change rapidly, it means that there is a massive media opportunity available. So it only makes sense for marketers and Out of Home Media Owners to take advantage of the new digital media tools available for advertising. So for those interested in outdoor digital advertising, here are a few rules to live by.

1. Understand the networks

It is best for advertisers and marketers to enlist the help of Advertising Agencies for their Outdoor Digital Advertising needs especially when it comes to looking for the perfect outdoor digital media. Agencies would have the knowledge and the connections to help you find and choose the digital media that will suit your campaign. Their connections and relationships with media owners would also be an advantage since they can offer discounts and promos to lessen the cost of buying digital media.

2. Learn the language

Advertisers would need to measure multiple factors, such as how many people are passing by, who’s looking at the site, the geographical location, the way the panels are set up, individual reaction and so on in order to calculate accurately their ROI. It is important for advertisers and their Advertising Agency to understand the metrics of this new media in order to make sure that their advertising efforts will be worth it.

3. Create value-driven content

Marketers need to respect the consumer’s environment and add value to their day. There are two ways to make use of outdoor digital advertising. The Outdoor Digital Media can deliver relevant content such as news, sports and weather along with ambient advertising. Or the advertisement themselves can become the content. But either way, the goal of advertising remains the same: to give the consumer something compelling.

4. Integrate across all media

As with any new medium or technology, integrating outdoor digital advertising into broader marketing campaign is a must because it will provide better results and prove to be an Effective Advertising. The goal is to create an interactive experience that takes advantage of the link between other media and outdoor digital advertising by making use of new technologies.

With dozens of marketers and advertisers competing and fighting for the consumers’ attention, it is definitely helpful to not only create unique advertisements but to also choose the right platforms and mediums for advertising.

Harry Tan - About Author:
SMRT Media is one of the leading Advertising Companies based in Singapore that offers Effective Advertising Campaigns such as Taxi Advertising.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/4-tips-for-outdoor-digital-advertising.htm

Related Advertising Articles Subscribe to RSS

Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
Modern equipments in the modern world of advertising and education
Published by Ronny Smith on January 16th 2012 | Advertising
Modern world has made a deep impact on our lives. Education institutes are also could not escape fro...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
How to get the best results from the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
It doesn’t matter if you work with a full-service advertising agency or have an in-house marketing...
 
Choosing the mobile advertising network that’s right for you
Published by Brian Morris on December 12th 2011 | Advertising
As we move further and further into the 21st century, we find that mobile devices are getting smarte...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
 
LCD enclosure, the best protection for outdoor digital signage
Published by Mathu Heden on December 12th 2011 | Advertising
First we have to discuss on the topic what LCD enclosure is then we will discuss on another topic. A...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...