Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

4 Tips for Outdoor Digital Advertising

By Harry Tan Subscribe to RSS | December 29th 2011 | Views:
loading
 
  



Touch screens, Near Field Communication (NFC), Augmented Reality, WiFi, motion-sensors, and facial recognition – just a few things that the development of technology has provided us. Humans, since the beginning, have been constantly developing tools and technologies in order to make our lives easier. And to think it all started with our capability to make a simple hand-axe tool made of stone. According to one study, by the year 2015, more people will access the Internet by phone than from a desktop. By this holiday season, smart phone penetration will be at 50% and a year from now, it’s going to be 90 percent. Soon, all we’ll need is our phone to pay our bills, start our car, go shopping, and even verify our identity. Technology is quickly shaping human behavior and this is not ignored by brand advertisers and marketers. When the consumer’s behavior patterns change rapidly, it means that there is a massive media opportunity available. So it only makes sense for marketers and Out of Home Media Owners to take advantage of the new digital media tools available for advertising. So for those interested in outdoor digital advertising, here are a few rules to live by.

1. Understand the networks

It is best for advertisers and marketers to enlist the help of Advertising Agencies for their Outdoor Digital Advertising needs especially when it comes to looking for the perfect outdoor digital media. Agencies would have the knowledge and the connections to help you find and choose the digital media that will suit your campaign. Their connections and relationships with media owners would also be an advantage since they can offer discounts and promos to lessen the cost of buying digital media.

2. Learn the language

Advertisers would need to measure multiple factors, such as how many people are passing by, who’s looking at the site, the geographical location, the way the panels are set up, individual reaction and so on in order to calculate accurately their ROI. It is important for advertisers and their Advertising Agency to understand the metrics of this new media in order to make sure that their advertising efforts will be worth it.

3. Create value-driven content

Marketers need to respect the consumer’s environment and add value to their day. There are two ways to make use of outdoor digital advertising. The Outdoor Digital Media can deliver relevant content such as news, sports and weather along with ambient advertising. Or the advertisement themselves can become the content. But either way, the goal of advertising remains the same: to give the consumer something compelling.

4. Integrate across all media

As with any new medium or technology, integrating outdoor digital advertising into broader marketing campaign is a must because it will provide better results and prove to be an Effective Advertising. The goal is to create an interactive experience that takes advantage of the link between other media and outdoor digital advertising by making use of new technologies.

With dozens of marketers and advertisers competing and fighting for the consumers’ attention, it is definitely helpful to not only create unique advertisements but to also choose the right platforms and mediums for advertising.

Harry Tan - About Author:
SMRT Media is one of the leading Advertising Companies based in Singapore that offers Effective Advertising Campaigns such as Taxi Advertising.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/4-tips-for-outdoor-digital-advertising.htm

Related Advertising Articles Subscribe to RSS

Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
 
LCD enclosure, the best protection for outdoor digital signage
Published by Mathu Heden on December 12th 2011 | Advertising
First we have to discuss on the topic what LCD enclosure is then we will discuss on another topic. A...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
 
Different advertising methods and its impact on public
Published by Annphilip on March 7th 2012 | Advertising
Advertisements multidimensional focus helps in sales promotion and general awareness. Most of the ma...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
 
Use of advertising equipments
Published by Ronny Smith on February 28th 2012 | Advertising
There are many types of advertising equipments which are very helpful for to acquire lead in sales. ...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...