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4 Tips for Digital Outdoor Advertising

By Harry Tan Subscribe to RSS | November 28th 2011 | Views:

Our technology has been increasingly advancing. It will no longer be a surprise to see hologram billboards on our subways and highways. It will also provide a lot of benefits for the advertising and marketing industries. But this new form of advertising technique will be hard to implement especially to those who have been so used to traditional forms of advertising. Fortunately, here are a few tips to help you create outdoor digital media advertisements effectively.

1. Choose the right people to help you

Enlist the help from the right people. Outdoor Media Owners that can provide you with different platforms are an advantage. Take SMRT Media for example, they offer one of the largest outdoor advertising solutions in Singapore and they have also recently launched a new digital platform which makes use of augmented reality (AR) –(click here to see video ) to further provide more experiential advertising campaigns.

2. Creativity

Creativity will never be separated from advertising no matter what form it takes. Creativity has the power to attract your audiences and engages them through your advertisement. Even if you go Outdoor Digital Advertising, you still have to strategize on the creativity and effectiveness of advertising campaigns.

3. Movement

When you go digital, you better take advantage of your advanced technology by making use of all the movement it provides you. It is what makes it different from normal billboard advertising. It allows you to create advertisements with lots of movement and that are more lifelike.

4. Keep it simple

Avoid the temptation of making use of all the special effects that technology brings. Always keep it simple. Having too much going on with your advertisement will only confuse and distract your audience from the message you want give. Maintain your focus and make sure that your advertisement is sending out a clear message.

Some things never change. You may have noticed that rules for traditional advertising also apply to outdoor advertising. It’s important to apply what you have learned from traditional advertising and incorporate it with advance technology.

Outdoor Digital Media advertising will enable you to provide fun experiences for your customers. It will also allow your target audience to interact with your brand. This increases brand awareness and will help you encourage your consumers to take action. Digital advertising will bring a whole new and different experience for your consumers and will differentiate you from your competitors. It will be much easier to catch people’s attention and promote your brand.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check:

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