Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

4 Questions to Ask your Advertising Agency

By Harry Tan Subscribe to RSS | November 28th 2011 | Views:

Advertising is a huge investment for small and big companies alike and enlisting the help of an agency will not only make things easier but it will also give a bigger chance for success. This is extremely important for those who are new to outdoor advertising and who have absolutely no clue on what to do. There are a lot of outdoor advertising-related agencies and media owners out there to choose from but the fact that there are a lot may make it more difficult to choose the right agency or media owner for you. So before committing to anything or anyone, it is important to do a thorough investigation to make sure that you will be making the right decision and this definitely applicable for your outdoor advertising campaign.

1. What is the credibility and trading history of the agency?

The first question an advertiser should ask should be about the credibility and history of an advertising agency and it is also the most important. Awards may not ensure a successful campaign for a new client but it will definitely show how professional and capable the agency is. Just like in job interviews, knowing the track record of the person or company you will be working with is essential. The agency should be able to show their capabilities through their past performances.

2. Does the agency have enough experience in dealing with your industry and type of audience?

It is also important to know whether the agency you will be working with is experienced enough in dealing with clients in your field of industry and your type of consumers. It will be helpful to know that your agency knows what they are doing. Experience in outdoor media will also mean that they are knowledgeable and skilled enough to provide solutions for your outdoor advertising needs.

3. What are their creative design skills like?

Creativity is an important part in an advertisement. It is also part of what makes an advertisement successful and effective. Make sure that the advertising agency you choose has what it takes and is skilled enough to ensure success for your campaign. Get in touch with the agency’s creative team to know whether their skills match your needs.

4. Are they good negotiators?

But what makes and advertisement really successful is their ability to provoke consumers and having that call to action. That is why your agency needs to have negotiation skills as part of their resume. The advertising agency you choose should be able to know how to effectively persuade your customers and potential customers in buying your product. Otherwise, you may have a pretty and good looking advertisement that does not generate profit which will only result to you wasting your money.

Choosing the right agency from several advertising agencies out there requires job interviewing skills on the advertiser’s part. When making a huge investment, it is important to make sure that you make the right one.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check:

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
What to look for in an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
Advertising can do wonders for a business but the problem is, is that it costs a lot and most busine...
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
Patio sets are comfortable for your outdoor activities
Published by Blossom Dana on December 24th 2011 | Business
Patio sets has become comfortable furniture to be used in the backyard for relaxation and comfort. P...
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
Tent Rental the perfect solution for outdoor events
Published by Julia Roger on December 13th 2011 | Business
Getting married in the future and considering a marquee hire for your upcoming event? Tent Rental i...
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
Use of advertising equipments
Published by Ronny Smith on February 28th 2012 | Advertising
There are many types of advertising equipments which are very helpful for to acquire lead in sales. ...
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
Advertising using Outdoor advertising banners
Published by Harry Tan on March 12th 2012 | Advertising
Vinyl banners are very popular these days. They have become a staple part of any kind of advertising...
Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...