Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

4 Important Thoughts on Direct Mail Marketing

By Andrew Michaels Subscribe to RSS | April 9th 2012 | Views:
loading
 
  



Regardless of the use of social media and online marketing, direct mail remains a favorite of many business owners. Why? Because it is a straight forward way of measuring response and return on investment. With a good tracking method, you will know just how effective your campaign is. If the result is poor, you will know how to make the necessary changes. This will help you make your campaign as effective as possible.

All is well, right? Not really. There are important factors in direct mail that you need to know to ensure that your campaign will be effective and successful. Aside from making sure the direct mail pieces are attractive and preferably printed by a reputable printing company, there are other important things you need to consider. These are the following:

1- Mailing list. In order for a direct mail campaign to be effective you need to get it into the hands of the right people. This will require you to have a good mailing list. If you already have a mailing list, you need to constantly update it. Remove duplicate contacts, those who haven’t responded to any of your campaign, and those that have changed address. Make sure the names that are in the list are those that are active so you are sure to get good response from every campaign. If you don’t have a list yet, you can organize it yourself or rent one from a reputable list broker. Make sure the list is appropriate to your target market so you can send your materials to the right audience.

2- Consider the postal regulations. If you want to design oversized direct mail materials or include embellishments on them, make sure the postal office will accept your material. It’s important that you are familiar with the regulations so you don’t waste your money on unacceptable materials. Your designer or printer can help you design the perfect material acceptable by the post office. Talk to them so you know how to best design your direct mail pieces.

3- The use of eco-friendly materials. A lot of talks about direct mail and its impact on the environment these days. Some marketers advocate the use of the computer to reduce the use of paper. But this doesn’t mean that you have to completely forget about direct mail. There are ways you can do that will help you reduce environmental impact. For instance, you can use recycled paper. A lot of printing shops today offer this kind of paper. If you are printing online, ask the printer of they offer such kind of paper. You can also use vegetable-based ink to reduce emissions of toxic chemicals in the environment. If you can find a printer that support eco-friendly printing, all the better.

4- One card one message rule. Direct mail materials are meant for easy reading. If you put a lot of ideas and messages on them, people will only get lost in the translation. It’s best if you follow the one card one message rule. If you have several ideas to communicate, better put them in several materials.

Focus on the quality of your direct mail materials and you are sure to take advantage of the wonders of this campaign. Direct mail may seem an easy and simple strategy, but if done well it will bring your business to greater heights.

Andrew Michaels - About Author:
The author is affiliated with a company that offers http://www.printplace.com

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/4-important-thoughts-on-direct-mail-marketing.htm

Related Advertising Articles Subscribe to RSS

Why MHT is a reputable company in energy saving products
Published by MHT Lighting on July 30th 2012 | Business
MHT Lighting is a lead US manufacturer for energy efficient induction lighting. The company is known...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
About my company and the services we provide
Published by Seolncr on February 28th 2012 | Business
Do you want to promote your business on the internet market? My company is one of the best online ma...
 
Your company can save money by buying used forklifts gently opportunities
Published by Bess Briana on April 1st 2012 | Business
Thinking about how the Internet has forced several companies to offer a competitive price. The Inter...
 
Fishing out the right company that imports goods safely to foreign lands
Published by Maryparker on December 22nd 2011 | Business
Performing business overseas require bulk transport to foreign companies. Since, owning a ship to tr...
 
Austin local moving company
Published by Austin Larck on April 18th 2012 | Business
Many of the eminent Austin local mover in Austin, providing the best local moving services and resi...
 
Business printing made easier allover in America
Published by Warner on April 2nd 2012 | Advertising
Just open a wholesale account with Americas Printhouse and put you order either online or over phone...
 
Get the best deal on posters and postcard printing
Published by Excell Print on January 25th 2012 | Advertising
Postcard printing is a very effective means of marketing and publicity. It is an informative piece o...
 
Website Desing company delhi
Published by Innovativetech on July 5th 2012 | Business
Innovative Technosoft is a Professional Website Designing Company, offering affordable It Solutions...
 
Advertising, the major expense for a company in Dubai
Published by Ashley Joseph on July 4th 2012 | Advertising
Advertising is a major expense for any business and the growing amount of businesses and companies i...
 
Color printing for business needs
Published by Glyn Jones on August 9th 2012 | Business
Full color printing services are increasingly preferred the black and white cards for the simple rea...
 
Custom Umbrellas are usually used to promote a company name
Published by Sodablues on December 21st 2011 | Business
Though there is a broad variety of Custom Umbrellas accessible in the market in present days incorpo...
 
Offering the best and the cheapest printing facilities in Montreal Canada
Published by Coloprilreview on November 25th 2011 | Business
Imprimerie Montreal is one of the best printing and designing companies in Canada. imprimerie...
 
Giclee printing London explained
Published by on June 16th 2012 | Business
Giclee printing London may be something that you are not overly familiar with unless you are a fan o...
 
Reputable Austin moving company
Published by Austin Larck on April 18th 2012 | Business
The business provides a moving companies, international movers and local movers in Austin. They are ...
 
How to make employee id badges or employee identification cards for your company?
Published by Angie Turner on May 25th 2012 | Business
When a tiny to average sized business is being set up and the number of employees begins to grow,...
 
Best imprimerie montreal company for cartes affaire imprimerie laval and more
Published by Somjons12 on January 16th 2012 | Advertising
Arts-O-Graph is among the best imprimerie montreal company....
 
Online printing service–Choose the best qualities online printing service provider
Published by Excell Print on January 25th 2012 | Advertising
A good printing company can play a major role in the success of any business house so selection of t...
 
This isn’t a DIY situation – employ an SEO company to take care of your SEO needs
Published by Rob Smith on May 3rd 2012 | Advertising
Now that the floodgates have been opened, technology continues to march briskly on, and the rise in ...
 
Information of the managed printing services
Published by Somjons12 on March 14th 2012 | Advertising
Imprimerie montreal and grounding these imprimerie is calculated as the right technique for you and ...