Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

4 Important Thoughts on Direct Mail Marketing

By Andrew Michaels Subscribe to RSS | April 9th 2012 | Views:
loading
 
  



Regardless of the use of social media and online marketing, direct mail remains a favorite of many business owners. Why? Because it is a straight forward way of measuring response and return on investment. With a good tracking method, you will know just how effective your campaign is. If the result is poor, you will know how to make the necessary changes. This will help you make your campaign as effective as possible.

All is well, right? Not really. There are important factors in direct mail that you need to know to ensure that your campaign will be effective and successful. Aside from making sure the direct mail pieces are attractive and preferably printed by a reputable printing company, there are other important things you need to consider. These are the following:

1- Mailing list. In order for a direct mail campaign to be effective you need to get it into the hands of the right people. This will require you to have a good mailing list. If you already have a mailing list, you need to constantly update it. Remove duplicate contacts, those who haven’t responded to any of your campaign, and those that have changed address. Make sure the names that are in the list are those that are active so you are sure to get good response from every campaign. If you don’t have a list yet, you can organize it yourself or rent one from a reputable list broker. Make sure the list is appropriate to your target market so you can send your materials to the right audience.

2- Consider the postal regulations. If you want to design oversized direct mail materials or include embellishments on them, make sure the postal office will accept your material. It’s important that you are familiar with the regulations so you don’t waste your money on unacceptable materials. Your designer or printer can help you design the perfect material acceptable by the post office. Talk to them so you know how to best design your direct mail pieces.

3- The use of eco-friendly materials. A lot of talks about direct mail and its impact on the environment these days. Some marketers advocate the use of the computer to reduce the use of paper. But this doesn’t mean that you have to completely forget about direct mail. There are ways you can do that will help you reduce environmental impact. For instance, you can use recycled paper. A lot of printing shops today offer this kind of paper. If you are printing online, ask the printer of they offer such kind of paper. You can also use vegetable-based ink to reduce emissions of toxic chemicals in the environment. If you can find a printer that support eco-friendly printing, all the better.

4- One card one message rule. Direct mail materials are meant for easy reading. If you put a lot of ideas and messages on them, people will only get lost in the translation. It’s best if you follow the one card one message rule. If you have several ideas to communicate, better put them in several materials.

Focus on the quality of your direct mail materials and you are sure to take advantage of the wonders of this campaign. Direct mail may seem an easy and simple strategy, but if done well it will bring your business to greater heights.

Andrew Michaels - About Author:
The author is affiliated with a company that offers http://www.printplace.com

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/4-important-thoughts-on-direct-mail-marketing.htm

Related Advertising Articles Subscribe to RSS

Tits and Bits of brochure printing
Published by Robert Samuels on January 2nd 2012 | Business
There are many steps to brochure printing. At first you should consider whether you have proper amou...
 
The Ideal dumpster rental company
Published by Travis Killian on August 5th 2012 | Business
There are several reasons why people need the service of a dumpster rental company. The reason can e...
 
Get thermal insulation materials by a reliable company
Published by Christy Jackson on April 30th 2012 | Business
The article is based on the thermal insulation materials offered by the retailers. It talks about th...
 
Black and Orange is a full service design agency that offers digital printing services and so much more
Published by Angie Turner on June 18th 2012 | Business
Black and Orange Creative is a full service design agency with a wealth of experience, and the creat...
 
Aspects to remember when poster printing
Published by Griff_anjaneth on January 25th 2012 | Advertising
There are all kinds of means for you to advertise or promote a cause, idea, service or a product. Th...
 
Make your organization marketing creative throughout calgary printing service!
Published by Ema Sis on May 26th 2012 | Advertising
Any other mandatory thing that is certainly a lot more than anything a necessity on the businessmen ...
 
Trimming down the expenses in distributing and printing postcards
Published by Khatrin on January 26th 2012 | Advertising
Mass distributing or mailing your postcards is considered as a very effectual manner for you to prom...
 
Why MHT is a reputable company in energy saving products
Published by MHT Lighting on July 30th 2012 | Business
MHT Lighting is a lead US manufacturer for energy efficient induction lighting. The company is known...
 
Get the best deal on posters and postcard printing
Published by Excell Print on January 25th 2012 | Advertising
Postcard printing is a very effective means of marketing and publicity. It is an informative piece o...
 
Make your pictures livelier with color printing
Published by Robert Samuels on January 2nd 2012 | Business
The inks which are used for the color printing are considered to be semi-transparent. They seem to o...
 
Great service by a reliable packing and moving company
Published by Ankita Gupta on January 12th 2012 | Business
Packing and moving has become regular part of our life. We are constantly moving from one city to an...
 
Go for comprehensive packing and moving services by the right company
Published by Ankita Kumari on February 29th 2012 | Business
Shifting from one place to another is not an easy process. It requires huge level of things to pack ...
 
What are the benefits of short run brochure printing?
Published by Robwillmas on June 20th 2012 | Business
Short-run digital printing guarantees a fast turnaround to print your materials. Indeed, the set-up ...
 
What are the Legal Requirements of Singapore company registration?
Published by Andrews Thomas on January 25th 2012 | Business
There are some easy requirements that the business owners should meet for Singapore company registra...
 
Multicolour – multi-faceted printing solutions
Published by Neera Aggarwal on March 15th 2012 | Advertising
Multicolour is a printing agency dealing in an array of designing and printing solutions and product...
 
Limited company advantages: the greatest defense for a business owner
Published by Crowin Smith on February 13th 2012 | Business
The business laws that govern the world of business have to be understood properly before taking fur...
 
Get different screen printing, t shirt printing services at accenttshirts
Published by Selinadicousta on July 9th 2012 | Business
Las Vegas is a town that many people visit and is also a big producer of tee shirts that can be take...
 
Website Desing company delhi
Published by Innovativetech on July 5th 2012 | Business
Innovative Technosoft is a Professional Website Designing Company, offering affordable It Solutions...
 
The benefits of printing online
Published by Khatrin on January 24th 2012 | Advertising
Online printing services had become the trend in these days fast paced printing technology....
 
Leaflet printing and exhibition graphics
Published by Mary Porter on June 25th 2012 | Business
There are many ways that you can do this when you look into cheap printing....