Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

4 Important Thoughts on Direct Mail Marketing

By Andrew Michaels Subscribe to RSS | April 9th 2012 | Views:
loading
 
  



Regardless of the use of social media and online marketing, direct mail remains a favorite of many business owners. Why? Because it is a straight forward way of measuring response and return on investment. With a good tracking method, you will know just how effective your campaign is. If the result is poor, you will know how to make the necessary changes. This will help you make your campaign as effective as possible.

All is well, right? Not really. There are important factors in direct mail that you need to know to ensure that your campaign will be effective and successful. Aside from making sure the direct mail pieces are attractive and preferably printed by a reputable printing company, there are other important things you need to consider. These are the following:

1- Mailing list. In order for a direct mail campaign to be effective you need to get it into the hands of the right people. This will require you to have a good mailing list. If you already have a mailing list, you need to constantly update it. Remove duplicate contacts, those who haven’t responded to any of your campaign, and those that have changed address. Make sure the names that are in the list are those that are active so you are sure to get good response from every campaign. If you don’t have a list yet, you can organize it yourself or rent one from a reputable list broker. Make sure the list is appropriate to your target market so you can send your materials to the right audience.

2- Consider the postal regulations. If you want to design oversized direct mail materials or include embellishments on them, make sure the postal office will accept your material. It’s important that you are familiar with the regulations so you don’t waste your money on unacceptable materials. Your designer or printer can help you design the perfect material acceptable by the post office. Talk to them so you know how to best design your direct mail pieces.

3- The use of eco-friendly materials. A lot of talks about direct mail and its impact on the environment these days. Some marketers advocate the use of the computer to reduce the use of paper. But this doesn’t mean that you have to completely forget about direct mail. There are ways you can do that will help you reduce environmental impact. For instance, you can use recycled paper. A lot of printing shops today offer this kind of paper. If you are printing online, ask the printer of they offer such kind of paper. You can also use vegetable-based ink to reduce emissions of toxic chemicals in the environment. If you can find a printer that support eco-friendly printing, all the better.

4- One card one message rule. Direct mail materials are meant for easy reading. If you put a lot of ideas and messages on them, people will only get lost in the translation. It’s best if you follow the one card one message rule. If you have several ideas to communicate, better put them in several materials.

Focus on the quality of your direct mail materials and you are sure to take advantage of the wonders of this campaign. Direct mail may seem an easy and simple strategy, but if done well it will bring your business to greater heights.

Andrew Michaels - About Author:
The author is affiliated with a company that offers http://www.printplace.com

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/4-important-thoughts-on-direct-mail-marketing.htm

Related Advertising Articles Subscribe to RSS

Things to think about when using promo Uniteddomains.com coupon code for printing online
Published by Manohar Sai on January 9th 2012 | Business

This happens when you've found out too late that you can't use your Uniteddomains.com ...
 
Get thermal insulation materials by a reliable company
Published by Christy Jackson on April 30th 2012 | Business
The article is based on the thermal insulation materials offered by the retailers. It talks about th...
 
Every company must have a quality Newsletters Printing Services for effective marketing
Published by Raymond H. Barr on August 6th 2012 | Advertising
A company or a agency is only as good as its marketing technique. A fantastic company will not get m...
 
When you are to choose forklift hire company
Published by Glyn Spyke Jones on May 8th 2012 | Business
Hiring the forklifts is the best alternative if your own forklift is not working due to some breakdo...
 
Folders printing are the new marketing strategy and you do not want to be left behind
Published by Raymond H. Barr on July 24th 2012 | Advertising
When it comes to advertising as well as marketing, people are always looking for something modern to...
 
Are you looking for Large Format Ink for your printer and proper printing
Published by James Blee on June 17th 2012 | Business
Many people use large format printers to product top quality stunning images, and to achieve the abs...
 
JNT developers;Plano roofing company, the best company in Plano
Published by JNT Developers on December 9th 2011 | Business
This is not the only purpose of the roofing but JNT developers is among those companies that do unde...
 
Choosing the best dumpster rental company
Published by Travis Killian on July 31st 2012 | Business
There are so many things you need to consider when planning to hire a dumpster rental service. As yo...
 
Best moving company with unparallel network and competitive price
Published by Ankita Gupta on December 30th 2011 | Business
Here you are at best packing and moving company. You will get loading and unloading services, wareho...
 
Make your pictures livelier with color printing
Published by Robert Samuels on January 2nd 2012 | Business
The inks which are used for the color printing are considered to be semi-transparent. They seem to o...
 
Best imprimerie montreal company for cartes affaire imprimerie laval and more
Published by Somjons12 on January 16th 2012 | Advertising
Arts-O-Graph is among the best imprimerie montreal company....
 
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
 
Promote your company with Custom Umbrellas!!!!
Published by Sodablues on January 9th 2012 | Business

There is a broad array of custom umbrellas accessible in the market at the moment constituting, ...
 
Get a Absolutely free the apple company I pad Just for Examining It!
Published by Wendy Leung on December 13th 2011 | Business
There are people who neglect out on the capability to be a fanatic for Apple's solutions whenever th...
 
Promotional Products to suit your company profile
Published by Anoshan on July 21st 2012 | Business
Promotional Products, merchandise or items are also at times known as schwag or swags. These product...
 
Your company can save money by buying used forklifts gently opportunities
Published by Bess Briana on April 1st 2012 | Business
Thinking about how the Internet has forced several companies to offer a competitive price. The Inter...
 
Limited company advantages: the greatest defense for a business owner
Published by Crowin Smith on February 13th 2012 | Business
The business laws that govern the world of business have to be understood properly before taking fur...
 
What are the benefits of short run brochure printing?
Published by Robwillmas on June 20th 2012 | Business
Short-run digital printing guarantees a fast turnaround to print your materials. Indeed, the set-up ...
 
Tits and Bits of brochure printing
Published by Robert Samuels on January 2nd 2012 | Business
There are many steps to brochure printing. At first you should consider whether you have proper amou...