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4 Great Strategies in Promoting a Business on a Budget

By Robert Johnston Subscribe to RSS | February 19th 2012 | Views:
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Anywhere you look, the common complaint of business owners is the cost of marketing a business. With competition tougher these days, they have to spend more in order to get their prospective customer’s attention. But because of limited funds, they find it hard to come up with innovative marketing materials that will help them stay in front of their customers. If you are among these businesses, you have a serious problem at hand. If you don’t do anything about it at once, your competitions will easily steal your customers away from you.

But, there’s no need to fret. There are some strategies you can do that will help you promote your business on a budget. These strategies don’t need a lot of investment—just your creativity and positive attitude.

Don’t underestimate the good old business cards

They are small, they are simple, and they care cost-effective. Even if a significant chance has come in the business industry with the advent of the Internet, people still ask for the business card these days. For the reason, you still need to carry your cards with you anywhere you go. A lot of online printers today will help you create interesting and high quality cards at an affordable cost. With their help, you can make your seemingly simple cards a work of art.

Create your own website

Because everyone seems to be in the virtual world these days, why don’t you be there as well? Create your own website that will showcase the products or services you offer. Work with a good website designer so you can create a site that reflects the image and personality of your business. But remember that even if you already have a website, it doesn’t mean that you forget about your printed marketing materials. Work a balance between these two strategies so you can achieve the best results. You can always put your website address on all your printed materials to drive traffic to your site.

Go to networking events

There are plenty of networking events happening every week. Make it a point to go to some of these events to gain new contacts and at the same time promote your business. Make sure to bring plenty of your business cards with you to hand out to prospective customers. If unfortunately you run out of cards a day before an event, there are overnight printing companies that will help get your cards ready in no time. Just make sure you are hiring the best printer to guarantee the quality of your cards.

Follow up with a phone call

After you have distributed flyers or postcards, you can consider making a call to follow up on your customers. People are more likely to remember you if you have a personal contact with them. Be sure to mail or hand out as many flyers or postcards as you can so people will remember you when you make the call.

A creative material and marketing strategy can go a long way. These are just some of the strategies you can do to promote your business on a budget. You can make use of other strategies as long as they are appropriate to your business. Just be sure to be creative and unique so you can leave a huge impact on your customers and prospects.

Robert Johnston - About Author:
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