Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

4 Characteristics of out of Home Advertising

By Harry Tan Subscribe to RSS | February 14th 2012 | Views:
loading
 
  



Not all advertising mediums are suitable for every campaign. For those new to advertising and for small business owners, it is beneficial for them to know what features various advertising media can offer to their company. Here are four characteristics of out of home advertising:

1. Repeated exposure

Consumers spend most of their waking hours outside their homes so an advertising medium that is capable of meeting its consumers where they are would be an effective way of gaining exposure. As cities increase in size and as technologies continue to advance and develop, it removes the consumers from traditional advertising. Out of home advertising can effectively increase revenue by promoting the business’s unique selling position to the consumers. Out of home advertising like Billboards Advertising is also available 24 hours a day 7 times a week. It can’t be turned off or easily ignored. So expect advertisements to gain huge exposure from this medium.

2. Out of home advertising is able to complement and enhance other media

Out of home advertising can act as an umbrella for the rest of the brand’s advertising mix. Adding out of home advertising to the media mix will increase the advertisement’s frequency and continuity plus it guarantees advertisers Successful Advertising Campaigns for their services or branded products. Frequency will give the brand numerous exposures to the target audience which can create a top of mind brand awareness. Continuity will act as an insurance policy for the advertising campaign. It will allow the brand to maintain contact with the consumers and ensure that the brand is being advertised when other advertising medium is not.

3. Better targeting

Outdoor advertising is pure advertising. By placing advertisements in high traffic locations and areas where the target consumers frequent, brands can be specifically advertised and thus create better targeting. Placing the advertisement near the point of purchase will also increase its call to action and effectiveness. Advertisements are more effective when they are seen at the right time at the right place. It’s also always there so the consumer will be constantly reminded about the product or service being advertised.

4. Lowest cost per thousand impressions

Out of home advertising will also give the business or brand access to the lowest cost per thousand impressions. This is an important metric especially for larger companies who buy advertising for branding purposes. For smaller local businesses, this is also important because this means that this is the least expensive way to advertise without sacrificing the quality and benefits of the advertisement. A low cost per thousand impressions will be able to provide brands more exposure for every ad dollar spent. This will also allow advertisers and marketers to reallocate portions of their advertising budget to outdoor advertising so that they can increase their cost per thousand impressions while reducing the net ad budget outlay.

Outdoor advertising is the oldest form of advertising but it is still the fastest growing form of advertising. Outdoor Advertising Agency can provide the necessary solutions to their advertising needs. They have teams of professional who can share their knowledge and expertise.

Harry Tan - About Author:
SMRTMedia, leader in Advertising and Marketingprovides Successful Advertising Campaignsat an affordable rate thus making them as one of the Best Advertising Agencies in Singapore.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/4-characteristics-of-out-of-home-advertising.htm

Related Advertising Articles Subscribe to RSS

Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Different advertising methods and its impact on public
Published by Annphilip on March 7th 2012 | Advertising
Advertisements multidimensional focus helps in sales promotion and general awareness. Most of the ma...
 
How to get the best results from the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
It doesn’t matter if you work with a full-service advertising agency or have an in-house marketing...
 
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
 
Choosing the best advertising agency for your campaign
Published by Harry Tan on March 16th 2012 | Advertising
Many outdoor advertising methods are cropping up with time. Many business owners are trying to look ...
 
How to create designed outside marketing campaigns
Published by Harry Tan on May 25th 2012 | Advertising
Consumers are constantly flooded with advertising that they tend to beat out most of them. This mean...
 
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
 
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
 
How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...