Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

3 Benefits of Outdoor Media Advertising

By Harry Tan Subscribe to RSS | December 27th 2011 | Views:
loading
 
  



You don’t have to make those annoying, expensive and laborious TV commercials to bring in customers and increase profit for your business. Sometimes, all it takes is a simple poster. Take outdoor media advertising for example. It is a type of advertising medium that involves posting messages and promotional items outside where people can see them. This comes in a variety of formats from billboards to building or park benches and moving vehicles such as train advertising.

People spend more time on their cars and public utility vehicles while commuting to and from work, school, etc. and therefore allow outdoor media advertising to create a huge impact on consumers. Advertisers and Out of Home Media Owners can promote a particular brand and increase brand awareness by reaching out to their audience on a regular basis. Due to the huge amount of commuters daily, advertisers, marketers and Advertising Agencies can get more viewers and generate more traffic for their business with outdoor media advertising than other advertising mediums.

Advertisers and their Advertising Agency can also choose to place their advertisements somewhere close to the point of purchase which will further increase the effectiveness of the campaign. By doing this, advertisers will be able to remind their consumers about the product right before they get to the store. For advertisements placed far away, chances are that consumers will put off the act of purchasing the product or service and soon forget about it. The closer the proximity of the advertisement to the point of purchase, the stronger the advertisement’s call to action will be. Being at the right place at the right time can make a huge change for a campaign.

Outdoor Media Advertising can also be a platform for repetitive advertising. Marketers and advertisers are usually just repeating the same message to consumers until they become more aware of it. This creates and increases brand awareness which can also result to brand loyalty. The point is to make the consumers remember your product or service whenever they go out for shopping.

Effective Advertising provides a lot of benefits for advertisers and marketers of big and small businesses alike which is no wonder why there is a growing spend for this medium of advertising. It’s a very flexible medium and as technologies continue to develop, more opportunities and possibilities for outdoor media advertising would open up. There is yet a lot more that this form of advertising can offer to the advertising industry.

Harry Tan - About Author:

SMRT Media is one of the leading Advertising Companies based in Singapore that offers Effective Advertising Campaigns such as Taxi Advertising.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/3-benefits-of-outdoor-media-advertising.htm

Related Advertising Articles Subscribe to RSS

Different advertising methods and its impact on public
Published by Annphilip on March 7th 2012 | Advertising
Advertisements multidimensional focus helps in sales promotion and general awareness. Most of the ma...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
 
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
 
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
 
Why rattan furniture are suspicious top for outdoor purpose
Published by Addamsmith on April 24th 2012 | Business
Rattan furniture is considered best from several points of view for outdoor purpose, about which we ...
 
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
What to look for in an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
Advertising can do wonders for a business but the problem is, is that it costs a lot and most busine...
 
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
 
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
Patio sets are comfortable for your outdoor activities
Published by Blossom Dana on December 24th 2011 | Business
Patio sets has become comfortable furniture to be used in the backyard for relaxation and comfort. P...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...