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3 Benefits of Outdoor Media Advertising

By Harry Tan Subscribe to RSS | December 27th 2011 | Views:

You don’t have to make those annoying, expensive and laborious TV commercials to bring in customers and increase profit for your business. Sometimes, all it takes is a simple poster. Take outdoor media advertising for example. It is a type of advertising medium that involves posting messages and promotional items outside where people can see them. This comes in a variety of formats from billboards to building or park benches and moving vehicles such as train advertising.

People spend more time on their cars and public utility vehicles while commuting to and from work, school, etc. and therefore allow outdoor media advertising to create a huge impact on consumers. Advertisers and Out of Home Media Owners can promote a particular brand and increase brand awareness by reaching out to their audience on a regular basis. Due to the huge amount of commuters daily, advertisers, marketers and Advertising Agencies can get more viewers and generate more traffic for their business with outdoor media advertising than other advertising mediums.

Advertisers and their Advertising Agency can also choose to place their advertisements somewhere close to the point of purchase which will further increase the effectiveness of the campaign. By doing this, advertisers will be able to remind their consumers about the product right before they get to the store. For advertisements placed far away, chances are that consumers will put off the act of purchasing the product or service and soon forget about it. The closer the proximity of the advertisement to the point of purchase, the stronger the advertisement’s call to action will be. Being at the right place at the right time can make a huge change for a campaign.

Outdoor Media Advertising can also be a platform for repetitive advertising. Marketers and advertisers are usually just repeating the same message to consumers until they become more aware of it. This creates and increases brand awareness which can also result to brand loyalty. The point is to make the consumers remember your product or service whenever they go out for shopping.

Effective Advertising provides a lot of benefits for advertisers and marketers of big and small businesses alike which is no wonder why there is a growing spend for this medium of advertising. It’s a very flexible medium and as technologies continue to develop, more opportunities and possibilities for outdoor media advertising would open up. There is yet a lot more that this form of advertising can offer to the advertising industry.

Harry Tan - About Author:

SMRT Media is one of the leading Advertising Companies based in Singapore that offers Effective Advertising Campaigns such as Taxi Advertising.

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