Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

11 Tips on out of Home Advertising and Marketing

By Harry Tan Subscribe to RSS | December 6th 2011 | Views:
loading
 
  



Advertising and marketing can be really hard especially during times like these when competition is really tough. If you’re wondering about what those successful advertising campaigns have in common, it’s because they have the right strategy. Those who are new in the business of advertising will able to survive if they only knew what strategies work best in helping them with their campaign. The good news is that here are a few tips that will help you get that successful Outdoor Advertising campaign your business needs in order to survive. These bits of information will help you strategize effectively for a more effective advertising.

1.“Ads that are viewer-aware allow advertisers to create more interactive messages and engage the viewer in new and unique ways, while better matching cost to value.”

-Technology has opened doors for innovative advertising. Motion- sensor ads and other form of Digital Media advertisements can help capture your audiences.

2.“Over-the-top videos almost guarantee viral video success, though companies will need to find a balance between entertaining and selling.”

-You just need the right amount of shock- value to get the attention you need.

3.“Ads become their own product demo, allowing consumers to get a feel for what the product can do before even knowing exactly what the product is.”

-It’s all about the experience.

4.“Campaigns stretch across many different channels, both offline and online, and unique ads draw the audience in and reward them for their participation.”

-Reach out as much as possible using all means available.

5.“Sponsoring pieces and parts of a large event keeps sponsorship costs down while still allowing consumers to see and interact with your products on a large scale.”

-Sponsoring events are a great way to get a lot of coverage.

6.“Clever and creative ‘on the street’ advertising impresses consumers and cuts through their ad filter to speak directly to their fundamental needs.”

-Being different and unique always helps when you want to stand- out. It stands to reason that if you make any Outdoor Media advertisement creative and unique, there’s no way people could ignore it.

7.“Interactive ads give customers a voice, and let them easily share that voice with others.”

-Encourage participation and learn to socialize.

8.“Free product giveaways for all kinds of events allow companies to test out new product, boost in-store sales, and offer a friendly gift to deserving (and eager) customers.”

-Everybody loves freebies.

9.“‘On the street’ advertising allows you to interact directly with consumers, and creates a lasting personal connection.”

-Focus on your target audience.

10.“Ads move away from traditional billboards and towards creative outdoor installations as companies ‘think outside the billboard’.”

-Be cost- effective and innovative.

11.“Turn any negative into a positive with quick thinking and a good sense of humor.”

-Everyone needs a good laugh sometimes. Adding humor to your Outdoor Digital Media ads, it will entertain people and help them keep in mind about your product or service.

These tips will come in handy for coming up with an advertising campaign to help boost your business. Learn to strategize effectively and find out what works best for you and for your consumers.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check: http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/11-tips-on-out-of-home-advertising-and-marketing.htm

Related Advertising Articles Subscribe to RSS

Patio sets are comfortable for your outdoor activities
Published by Blossom Dana on December 24th 2011 | Business
Patio sets has become comfortable furniture to be used in the backyard for relaxation and comfort. P...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Choosing the mobile advertising network that’s right for you
Published by Brian Morris on December 12th 2011 | Advertising
As we move further and further into the 21st century, we find that mobile devices are getting smarte...
 
Custom umbrellas for all your advertising needs
Published by Sodapromo on June 29th 2012 | Advertising
The goal of an advertising program is to attract as many customers as possible towards business. Da...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...
 
What to look for in an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
Advertising can do wonders for a business but the problem is, is that it costs a lot and most busine...
 
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
 
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
 
Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...